Celebrating a decade of mofos!

Summer Lee
By Summer Lee
about 3 years ago
3 min read

We just turned double digits!

It's our 10th birthday, mofo. Don’t worry, you're well and truly invited to join the celebration. We share good wine, keep things real, and have fun. Sound like you? Good. You’re welcome here. We are turning ten, and we want to look back on just how far we've come...  and, to let you know exactly how we are kicking off all of the party vibes.

Vinomofo started with you. Well, you as a collective of wine-lovers. In our early days, we were a wine social network called Qwoff (more on that here, if you love history). You showed a thirst for good wine deals (read: good deals on good wine), and so we gave it a crack. Vinomofo emerged.

We started out with a Kombi van and a garage...

We created the ’fo in a little garage in Adelaide back in 2011, and in 10 years we’ve grown to a tribe of over 500,000 wine-loving mofos around the world. And it’s quite fun.

We love wine, and we wanted to build a place we thought we’d love to buy wine from, and hang out with other people who love wine. A whole decade later, we link you directly to some of the best makers in the world, and the kind of wines that we drink and love. Out of those, we help you find the ones that you’ll love, too.

Keep scrollin' for birthday giveaways!


Celebrating a decade of epic wine deals...

The concept behind this this is simple. The cru put all of our vino-loving heads together to think about how us mofos, and you mofos, would want to party this thing out, so here goes:

Vinomofo's 10th Birthday Pack

For ten years we’ve been bringing great wine and the best deals to the good people of Australia. We’re pretty proud of what we’ve accomplished, and it’s all thanks to you mofos and your love of wine. To celebrate, we’ve put together an epic mixed case, with some truly excellent wines, from near and far. Shop the 10th Birthday Pack here!

$1000 wine credit giveaway

We're running a $1000 wine credit giveaway! How do you enter? Each case of wine you buy constitutes an entry into the prize draw, one winner drawn daily! On top of that, we'll be dropping epic wine deals and other sales during this birthday week to celebrate 10 years in the biz.

More deals be droppin'

Throughout the week we will be dropping more daily wine deals and sales, making it the most mofo time to stock up on your favourite wines. Stay tuned, as we are sliding into your emails, posting on the socials, and visiting you in your dreams. If you’re unsure of what to buy, or want a more interactive experience, just talk to on of our Wine Dealers. The happier you are, the stronger we are as wine-loving mofos, the better the wine deals we can get for you. 

It’s a virtuous circle of vino.

Still have questions? Chat, call or email, and speak to a real life mofo. Yes, 'mofo' means you and us. That's the only confusing part (for us at least), so let us know if you have some genius solution – believe me, we've tried.

We’re mofos. You are too, now. Own it. 

Cheers to you.

Hey Kids!

Under the Liquor Control (Supply and Consumption) Act 2015 it is an offence:

  • to supply any liquor to a person under the age of 18 years;
  • for a person under the age of 18 years to buy or attempt to buy liquor.

No person under the age of 18 will be permitted to purchase wine from Vinomofo Asia Holdings Pte. Ltd.

Name of Licensee: Vinomofo Asia Holdings Pte Ltd

Class 4 licence No. L/LL/047229/2023/P

Class 3A Licence No. L/LL/047228/2023/P


At Vinomofo, we love our wine, but we like to also lead long and happy lives, and be good to the world and the people in it. We all try to drink responsibly, in moderation, and we really hope you do too.

Don’t be that person…