Meet your buyer: Ben Goodman

Ben Rimerici
By Ben Rimerici
over 2 years ago
2 min read

It takes a special kind of person to be a Mofo Wine Buyer. Someone who balances the needs of the drinkers and the makers with integrity and consistency. It’s a tougher gig than you’d imagine, not all Barolo and Champagne skittles. Take off your rosé-coloured glasses for a minute, and get to know one of our buying team, Ben.

What do you love about the job?

I get to work in an industry that I thoroughly enjoy on a personal level. Work travel involves beautiful wine regions, we get to taste heaps of wine, and it's a fun, positive and laid-back workplace.

What makes a wine good enough for the ‘fo?

It's quite simple actually. The wine has to be of high quality and demonstrate value that will be clear to the customer. 

What wine would you love to see at Vinomofo?

Our white whale is good value Burgundy. It's nearly impossible to find but we keep searching. I'd like to see some California and Oregon wines, so I'm working on some relationships with American producers...

How are you getting a fair deal for the producers?

Our offers to producers aren’t based on the lowest amount we think we could pay. We simply base them on the sell price needed to move the volume on offer. There are many great winemakers who make a little too much good wine from time to time, and they know they can come to us for help. In turn, we get to pass on awesome deals to our mofos.

For international wines, we look for under-the-radar producers making awesome wines and import them directly. That way we get the best price possible for our customers.

What’s your fave wine you’ve bought for Vinomofo?

Ibizan Cab Sav – a delicious Margs cab, and the purchase also gave the winery owners the boost they needed to start their retirement comfortably. That’s a pretty satisfying win-win.

What’s the first wine you got drunk on?

Boone's Farm Strawberry Hill. This was in Virginia, USA and I was definitely underage. It was sweet, ripe and low in alcohol. 0/10 – Would not try again.

So you want to be a Mofo Wine Buyer? Join the queue. Meanwhile, you can enjoy the results of their efforts. Thank them later.

Hey Kids!

Under the Liquor Control (Supply and Consumption) Act 2015 it is an offence:

  • to supply any liquor to a person under the age of 18 years;
  • for a person under the age of 18 years to buy or attempt to buy liquor.

No person under the age of 18 will be permitted to purchase wine from Vinomofo Asia Holdings Pte. Ltd.

Name of Licensee: Vinomofo Asia Holdings Pte Ltd

Class 4 licence No. L/LL/028216/2022/P

Class 3A Licence No. L/LL/028217/2022/P


At Vinomofo, we love our wine, but we like to also lead long and happy lives, and be good to the world and the people in it. We all try to drink responsibly, in moderation, and we really hope you do too.

Don’t be that person…